John Hinde's Holiday Camp Postcards

Butlin’s Holiday Camps are a unique British institution conceived by Billy Butlin for post-war Britain. He dreamt of a holiday centre for the great mass of working-class families, where they could have a good time irrespective of the unreliable British weather. In the late 1960s and early 1970s the photographer, innovator and entrepreneur John Hinde, a key figure in the development of the colour photograph as a postcard, set about recording the ‘social revolution’ that was Butlin’s. Hinde’s postcards not only provide a valuable documentation of the Butlin's phenomenon, but an account of the rise of leisure society in post war Britain. Set apart from the more romantic, black and white documentary images of Britain at that time, these images have been overlooked by the history of photography...
Text from Ffotogallery:
http://www.ffotogallery.org/exhibition.php?ex_id=310&p=20

From Wiki on John Hinde:
John Wilfrid Hinde (1916-1998) was an English photographer whose idealistic and nostalgic style influenced the art of postcard photography and was widely known for his meticulously planned shoots. Born in Somerset, England, his interest in colour photography arose during the 1940s. From the later half of the 1940s to the middle half of the 1950s, he entered the circus life, where he met his future wife. However, he soon returned to photography and, in 1956, he left the circus and founded John Hinde Ltd. in Dublin to produce and distribute his colour pictures of Ireland. Hinde's most famous work is that of the Butlin's Holiday Camps...
http://en.wikipedia.org/wiki/John_Hinde_%28photographer%29

More information on Butlin's camps and John Hide here:
http://www.americansuburbx.com/2009/05/theory-blown-up-out-of-all-proportion.html